Fitness Blender was founded by a husband and wife team of personal trainers who thought fitness should be accessible to everyone, regardless of their income. They also felt like there was a lack of reliable health and fitness information on the web, and too many people in the industry were more focused on monetary gain or appearance than they were on good health. In 2010 they launched Fitness Blender with the goal of providing research-backed fitness content with the intent of keeping the core platform free for everyone.
